People Possession
The decision to package our coffee beans in aluminum cans derives from a convergence of compelling factors. Firstly, in the realm of sustainability, aluminum emerges as one of the most effortlessly recyclable materials, thereby enabling us to actively engage in reducing waste and conserving the precious natural resources that underpin our existence.
Secondly, from a purely aesthetic perspective, the can serves as an exquisite canvas for creative expression, its circularity, the radiant undertones of aluminum, and its ergonomic dimensions inviting boundless artistic exploration.
At people possession, we are ardent advocates of collaborations that manifest the extraordinary potential of creative convergence. This might take the form of a partnership with visionary artists, offering them the can as a canvas for unfettered self-expression, or perhaps orchestrating a unique release in tandem with our esteemed coffee dealers scattered across the globe—crafted within bespoke packaging that encapsulates the essence of each singular coffee experience. Each project becomes a kaleidoscopic exploration of art and flavor, weaving together the threads of creativity and community.
Lastly, we recognize the deep cultural resonance of the can—an object imbued with familiarity, having been held, witnessed, utilized, and stored throughout the tapestry of our lives.
At People Possession, our design philosophy is rooted in underground culture, drawing inspiration from music, skateboarding, surf, street art and storytelling through the lens of film . Our guiding principle? Embrace the infinite—no rules are our only rule. Our brand continually evolves, informed by the myriad inspirations the universe presents to us, as we maintain an open gaze and a receptive heart to the world around us.
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Outstanding Packaging: Whole Bean Semi-Finalists
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