The Unseen Bean: Roasting Coffee In The Dark from Dark Rye on Vimeo.

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This is pretty much the best thing we’ve seen in a really long time.

Starring Gerry Leary, the visually impaired owner and roaster of The Unseen Bean, a specialty coffee company in Boulder, Colorado. It’s hard to pick a favorite moment, but Mr. Leary does more market research with his ears in 20 minutes than most cafe owners do in the entire life of their shop. We dare you not to smile while you watch this.

This excellent short film was produced by filmmaker Ira Chute for Dark Rye, the new multimedia omni-blog from Whole Foods Market. 

Content spotted via Vimeo Staff Picks.

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