We continue our recent predilection for featuring well-made coffee shop and roastery marketing videos with this short from the folks at Awaken Cafe, in trendy Oakland, California. The video, produced by French Press Films, is pretty much an exemplary use of the short film PR format; it explains just what exactly the hell this crazy niche of a specialty coffee world is up to. Add some two headed talking kittens riding a monkey (or Callum Hale Thomson) and watch it go viral!