Welcome to one of the more surreal, absurdist, and yet strangely believable coffee videos you will see in your life. Filmed over the course of one evening by director Jake Szymanski, with original concept by Joe Marrocco and Noah Namowicz, this video will serve as Cafe Imports‘ commercial on the big video monitors at the 2014 United States Barista Championship and World Barista Championship.
Watch on in wonder as Cafe Imports Director of Education Joe Marrocco….
Sleeps in a jute bag!
Fixes toast in a four barrel test roaster!
Cooks eggs in a Wilbur Curtis Gold Cup brewer!
Tumbles his jeans and t-shirt in a 5 kilo Probat coffee roaster!
Prepares shaving cream like you'd steam milk for latte art!
Goes ahead and runs an Agtron test on the aforementioned toast!
Brushes his teeth with an espresso machine brush!
And shows up to work on time to greet the Cafe Imports team!
We can't wait to see it on the big screen at the United States Barista Championship this April, in Seattle, Washington. For more on Joe Marrocco and Cafe Imports, check out our in-depth interview with him from May 2013, around the opening of Cafe Imports' MPLS Coffee Mill training center.