Los Angeles based blogger and coffee icon Maria Hill stars in a brand-new series called “Hey Girl” and it’s a lot of fun. The series is a collaboration between Ms. Hill and esteemed videoist Nicholas Cho. The first episode, “Guide To Coffeeing”, takes place atย Cognescenti Coffee in Culver City and takes the viewer on a crash-course in “third wave” cafes. Hill discusses the subtleties of boutique menu ordering and the perfect outfit to pair with your coffee drink.

[Hill] had the blog and the reputation and the media-friendly face and infectious personality,” says Cho, “I came up with the idea for doing videos, we collaborated on the content, and found a day-and-a-half to do it.”

Watch below:

We spoke with the two about their project.

So who is Hey Girl?

Maria: Hey Girl is confident and curious and smart and fun and chatty.

Nick: She’s the girl of your dreams.

Can I be a Hey Girl?

Maria: Of course!

banner advertising but first coffee cookbook pre order release date october tenth 2023


Photo: Nick Cho
Photo: Nick Cho

The first episode is a guide to coffeeing. It seems like there’s a learning curve with places like Cognescenti, and you’re trying to get people on board with what they’re doing.

Maria: Definitely. I think that the specialty cafes can seem a little inaccessible to the average consumer. I think about my parents or my friends that religiously go to big chains and how they would have no idea what to do in a place like Cognescenti.

Nick: The idea was that we wanted to do a newbie guide that would help demystify a few (very few) key ideas, make them appealing, while still maintaining credibility with the coffee industry.

Maria: And Ryan Gosling.

Nick: There’s a lot of nuance built in to this video. Except for Ryan Gosling. There’s nothing nuanced about him.

Did you do a lot of location research before deciding on a cafe?

Maria: No, the video part of it came together really fast. Nick and I had been chatting about the idea of making a video for a couple months.

Nick: It was a 5 minute conversation, and a call to Yeekai to seal the deal. As you can see, the shop was pretty busy while we were shooting. We tried to be as unobtrusive as possible.

Maria: Except to the dreamy barista. I was all over that.

Maria Hill drinks a milkshake. (Facebook)
Maria Hill drinks a milkshake. (Facebook)

When did you start drinking coffee?

Maria: In college to stay awake. I started drinking specialty coffee when I moved to California to work for the Specialty Coffee Association in 2009.

So you want to do more guides, but not necessarily coffee-focused. What else? What else is there, really?

Nick: Not just guides. I mean, Say Hey Girl isn’t just a series of videos, it’s really a lifestyle brand.

Maria: Right. I think it could evolve into something more than just a guide.

Your Youtube account has exactly two videos – the Guide To Coffeeing – and a 15 second short called Bachelor Rose Ceremony With Peeps.

(This was a supplement to a blog post,) but on its own it’s beautiful and bizarre. Maybe we’ll see Peeps dioramas in future episodes of Hey Girl?

Maria: Definitely. I am open for suggestions to a theme for next year.

Peeps 20 Year High School Reunion with a Carrie component. Maria, you are an inspiration and your collaboration with Nick is amazing. Thank you so much for the time!

Maria & Nick: Thank you!

Photo: Nick Cho
Photo: Nick Cho

What do you think of the project? Sound off in the comments below!

New Rules of Coffee banner advertising an illustrated guide to the essential rules for enjoying coffee