This communication has been provided by Specialty Coffee Association (SCA) and has been published in full. Want to submit a press release for consideration? Get in touch.

Dear members and friends of the Specialty Coffee Association,

I hope this email finds you well. This message is an update on the status of the 2021 World of Coffee (WOC) trade show and the World Coffee Championships (WCC), currently scheduled to take place in Athens this June.

With the roll-out of COVID-19 vaccinations in many countries worldwide, there is a light at the end of the tunnel. Unfortunately, coronavirus cases continue to rise, and much uncertainty remains about the prospects of in-person events like WOC and the WCC in the next two quarters of the year.

We are in conversations with our partners, assessing the viability of moving forward with hosting the 2021 WOC and WCC events in Athens this June. Our community and staff's health and safety remain our top priority. We are committed to communicating a firm decision to you regarding these important events by Friday, February 26.

The past year has been challenging for coffee and allied businesses. The SCA remains committed to enabling connections between buyers and suppliers through events like World of Coffee and the World Coffee Championships. Thank you for sticking with us through this tough time and for your patience as we sort out the next steps. We will be back in touch again before the end of the month.

Thank you,
Yannis Apostolopoulos
Chief Executive Officer
Specialty Coffee Association

For more on the Specialty Coffee Association, visit their official website.

This communication has been provided by Specialty Coffee Association (SCA) and has been published in full. Want to submit a press release for consideration? Get in touch.