Is the law of supply and demand as strong as the force of gravity? Sometimes it seems like it, but gravity is easier to deal with. Supply and demand is far less predictable than the fact that if you throw a ball in the air, it will hit the ground a few seconds later. And with agricultural products like coffee, the ebb and flow between the volume of supply and the degree of demand leads to resulting surges and drops in prices—and sometimes gasps, panic and scrambling in the industry.
Barista Magazine contributor and noted silver fox Tracy Allen from BMag's latest issue. Read it all over at Tracy's blog.