Coffee and donuts, has there even been such a perfect pair? The sweet from the donut balancing harmoniously with the bitter from the coffee, each bite demanding to be offset by a drink and vice versa. And as it seems to go nowadays with two great tastes that go great together, they have been smashed together into one product. This latest corporeal portmanteau comes via Hostess’s new Boost Jumbo Donettes, a caffeinated confection soon to be hitting the shelves.
And let’s just get this out of the way right at the top: isn’t a “Jumbo Donette” simply just a donut? I’m not mathematician, but a Big Small Donut seems like a very reducible fraction.
Nonetheless, Hostess—makers of non-oxymoronic treats like the Twinkie, Ding Dong, HoHo, and Snowball—have decided that any time spent drinking coffee is time not spent eating sugar snacks and have set out to remedy that with their latest release. Per Penn Live, each 2.5oz donut will contain 50-70mg caffeine, “slightly less than a cup of coffee,” with the caffeine in the 3x Donette will come from coffee bean extract.
For the initial launch the Boost Jumbo Donette will come in two flavors similar to coffee shop patrons: Chocolate Mocha and Caramel Macchiato. Chocolate Mocha is said to combine the “decadent flavors” of chocolate and espresso, while the Caramel Macchiato offers that of caramel and espresso flavor.
Retailing at $2.49 per individual package, the Boost Jumbo Donettes are set to roll out to convenience stores across the nation later this month. A quick search on the Hostess site found that pretty much every 7-11 nearby has a Boost just for me.
So while a coffee donut can never truly replace the magic that is coffee with a donut, in a pinch, the caffeinated coffee donut may be better than a bad version of either its components.
Zac Cadwalader is the managing editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.
