If you are a European coffee professional, you are probably gearing up for this weekend’s World of Coffee, taking place in Geneva, Switzerland. But that doesn’t mean you can’t already start looking ahead. Like, say, to next year’s World of Coffee stop in Europe. Luckily for you, the Specialty Coffee Association has announced the host location for the 2026 event, none other than Brussels, Belgium.
Announced June 19th, World of Coffee Brussels will take place June 25th through 27th at the Brussels Expo, marking the first time the global coffee event will be hosted by the country. Generally considered the de facto capital of the European Union, Brussels is known for many gastronomic delicacies—chocolate, waffles, beer, mussels (also muscles), and also coffee. Even back in 2019 for our last tour of the city, the coffee scene was in a pretty exciting place, all the more so now six years later.
“Brussels offers an exceptional platform for international business and industry exchange,” said Yannis Apostolopoulos, CEO of the Specialty Coffee Association. “Hosting World of Coffee in this globally connected city strengthens our ability to support trade, foster collaboration, and deliver value to professionals across the coffee value chain—all in service of our purpose to make coffee better for everyone.”
Brussels is now the fifth host location for World of Coffee events in 2026, joining Panama City, Bangkok, San Diego, and Dubai. No announcements have been as to which, if any, of the World Coffee Championships Brussels will host. It won’t be either the World Barista Championship or World Latte Art Championship, which have already been confirmed for Panama City and San Diego, respectively.
For more information, visit the World of Coffee official website.
Zac Cadwalader is the managing editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.
