World of Coffee Asia took place over the weekend in Jakarta, Indonesia, where they crowned a new World Brewers Cup champion. And the coffee from George Jinyang Peng’s winning routine hasn’t even cooled down yet and already, the next World of Coffee Asia has its eyes on the future with the announcement of the host for the 2026 installation: Bangkok, Thailand.
News officially came down at WoC Jakarta, where the Specialty Coffee Association, Exporum, Inc.—the company behind coffee trade shows like Cafe Show Seoul who is also in charge of putting on WoC Asia events—and the Barista Association of Thailand jointly took part in a signing ceremony.
“Thailand’s specialty coffee community has grown in remarkable ways over the past decade, and we’re honored to bring World of Coffee to Bangkok in 2026,” said Yannis Apostolopoulos, CEO of the Specialty Coffee Association. “This event is part of our continued effort to make coffee better by supporting trade amongst all stakeholders along the value chain in meaningful, inclusive, and sustainable ways. With Thailand’s deep-rooted coffee culture and Bangkok’s global accessibility, we look forward to delivering a World of Coffee experience that celebrates the region’s heritage and future.”
Bangkok represents the third World of Coffee Asia, behind the inaugural event in Busan, South Korea last year and the just-concluded WoC Jakarta. It joins Panama City, Panama and San Diego, California as 2026 WoC host cities, the latter of which will be the first iteration of the re-branded SCA Expo under the new moniker. No information has been released on which, if any, of the World Coffee Championships will be held in Bangkok; the World Barista Championship will be in Panama and the World Latte Art Championship in San Diego, which leaves five events yet to be announced.
For more information, visit the Specialty Coffee Association’s official website.
Zac Cadwalader is the managing editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.
