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There’s a lot we love about this new video from Colectivo Coffee. It’s a slice of Big Central Barista Competition life, with North Central Barista Champion and Colectivo barista Josh Wisman in a starring role. The video perfectly archives one company’s experience at a major coffee competition event; it’s like a window into the soul, albeit with more beer (Colectivo is a Milwaukee-based company) and, eventually, a Green Bay Packers victory on Sunday night (again, from Milwaukee).

In no particular order, here’s a list of things that caught our eye:

  • Slingshots
  • Convertible sunglasses
  • Cheetah-print scarves
  • Beverages on the espresso machine
  • Boxing gyms

This face (that’s Mr. Wismans):

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  • Winks
  • Beards
  • Plugs

This happening (that’s MadCap Coffee Company trainer / barista competitor / Barista Guild of America Executive Council member / noted Wisconsinian Colin Whitcomb):


(Also click here for that in full screen)

  • A shot with at least seven beards in it at once
  • Gingham aprons


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This touching scene:

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This move:


  • Lavender
  • Figs
  • Vintage milk jugs
  • Double pouring

Actually, no, we’re gonna stop. We don’t want to spoil it for you. Just watch:

Also this:


Josh Wisman is your 2013/14 North Central Barista Champion. Check out our BCRBC coverage here, and stay tuned for this season’s coverage of the United States Coffee Championship and World Coffee Events programming right here on Sprudge.