There is a lot of waste associated with coffee shops. It is a sad fact that many in the industry are painfully aware of and actively trying to curb. But sometimes, even with the best of intentions, the results areโฆ confusing. Take for example, the Stircle, the new in-counter electric coffee stirrer. It feels like its heart is in the right place, so why canโt I not hate it?
Brought to our attention by Mashable, the Stircle is designed to combat the very real problem of waste in coffee shops, particularly the 400 millionโby Amron Experimentalโs count, the company behind the Stircleโstir sticks thrown away every day. But the solution feels a bit overdesigned, no? Itโs like if you got a bunch of Silicon Valley tech bros in a room and said, โWe need you to design a new stir stick, not recreate the wheel,โ and all they heard was, โcreate a new stir stick that is a wheel.โ
According to Stircleโs website, the device โcosts 99% less to run than stir sticks and it stirs better.โ Dubious claims about โstirring betterโ aside (because what does that even mean? Surely this canโt be a real, verifiable claim), the Stircle ranges in cost from $345 to $490, depending upon whether you get the basic or advanced model. A cursory search yielded a box of 1,000 coffee stirrers for $3.40. For the same cost as a basic Stircle, you can get 101,470 stir sticks (144,000 for the advanced model). I donโt know how many stir sticks your cafe goes through a day, so youโre going to have to do that math yourself to figure out how long the Stircle will have to be operational for you to break evenโnot accounting for energy costs or maintenanceโnever mind costing 99% less.
But itโs not about savings, itโs about keeping plastic out of landfills and saving trees. Call me old fashioned, but what ever happened to spoons? Reusable spoons. Yes, they require water to wash, but surely the water lost in spoon washing (which PS: cafes are already washing anyway. Surely there is room for a few more) is paltry in comparison to what it takes to design and produce an electronic stirring device. And you donโt have to go on that $350 ride.
Maybe Iโm on the wrong side of history here. In 20 years when thereโs a Stircle in every coffee shop and all the empty landfills have been turned into parks and community gardens, Iโm going to look like a real dum-dum. Iโll wear my well-earned shame on that day. But until then, give me a spoon.
Zac Cadwaladerย is the news editor at Sprudge Media Network and a staff writer based in Dallas.ย Read more Zac Cadwaladerย on Sprudge.
*all media via Amron Experimental
