Ever since news came out of Jimmy Butler selling $20 coffees out of his hotel room, we have anxiously awaited to see what everyone’s favorite barista-turned-NBA-superstar would do with Big Face Coffee, his fledgling coffee brand. And on October 1st, International Coffee Day, we got a glimpse of what the Big Face brand is all about.
It’s safe to say that this is not your traditional coffee company.
On their newly released website, Big Face touts itself as a “cultural shifting coffee brand simultaneously providing specialty coffee to the connoisseur and introducing the mainstream consumer to top tier specialty coffee.” If the initial release is an indication, the brand appears to be actualizing this mission via a blend of streetwear with a splash of NFTs, all of it tied to coffee. Along with apparel essentials like t-shirts, sweaters, and hoodies—ranging in price from $48 to $120—emblazoned by the Big Face logo (reminiscent of the Laughing Man from Ghost in the Shell: Stand Alone Complex), the brand also has a line of mugs and tumblers.
From there, things get a little pricey. Let’s take a look at some of the rest of the gear from Big Face Coffee’s October launch.
BF Road Kit $25,000
If you’ve got a few extra K’s laying around (maybe you did great this month on SpeshCoin), you could opt for the BF Road Kit, a $25,000 suitcase/travel kit that includes a scale, manual hand grinder, Fellow electric kettle, Chemex, logo mugs, “BF X01/X02 blend beans,” and various other merch and supplies.
Go Lab $100,0000
If you’re more of an espresso fan, then perhaps the $100K Go Lab would be up your alley. The mobile espresso station features a La Marzocco Linea Mini, Swift Mini grinder, Fellow kettle, Chemex, logo mugs, “all four BF bean varieties,” and merch and supplies, all in a rugged rolling travel box.
Coffee + NFT Box Set $500
For those just looking to try the coffee, Big Face’s first release is a limited edition box set of four different coffee varieties. Information on the coffees in the set is limited, but X01 and X02 both appear to be blends (185g of each come in the box set), and the other two are listed as COE, which suggests they are Cup of Excellence auction lots (both 100g per). According to the Alliance for Coffee Excellence website, Big Face did purchase three lots from the 2021 Honduras COE. Limited to a total of 500 units, the limited release box set includes “Bigface non-fungible artwork” and can be purchased for $500.
Coming out of the gate offering primarily super-high-end items is certainly a bold strategy, and one that sets Big Face apart as a brand in the specialty coffee space. The tokens are non-fungible—this much we know—but the future remains impossible to predict. Will it pay off for them? What’s next for Big Face Coffee?