On Thursday, May 26th the city of Los Angeles will play host to an engaging discussion on the union of coffee and design. Presented by AIGA Los Angeles and hosted by Sprudge contributor Julie Wolfson, this event is dubbed, simply, “DESIGN + Coffee” and will be hosted at The Wheelhouse in the Los Angeles Arts District.

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Panel guests include Charles Babinski (G&B Coffee), Eden-Marie Abramowicz (Bastet Coffee), Tony Konecny (LocoL), Julie Smith-Clementi (notNeutral) and Mike Phillips (Blue Bottle Coffee). Here’s more on the event from its official listing via AIGA:

Crafting a unique coffee experience isn’t solely about brewing a perfect cup of java; it’s about designing consumer appeal and developing brand relationship with a methodology, menu program, customer service, product architecture, store design, merchandising, packaging and more.

Our city is exploding with third-wave coffee roasters, baristas and cafés. Artisan purveyors are shaping an experience that’s gaining share in the $30 billion/year U.S. coffee market and cultivating a culture of coffee obsession. Join moderator Julie Wolfson and our panel of coffee crusaders to discuss the opportunities and challenges of designing a high quality coffee experience in Los Angeles.

Visit AIGA Los Angeles for ticketing and more info. 

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