Watch out Yes Plz, thereโ€™s a new coffee subscription king in town. A Burger King. As reported by The Takeout, Burger King, the home of the Whopper and suspect grill lines on meat, is now offering customers a new type of coffee subscription service. Itโ€™s called the BK Cafรฉ Subscription Program, and itโ€™ll net you one cup of coffee a day for only five bucks a month.

The deal is fairly straightforward: for five dollars paid monthly, participants in the United States are entitled to one small coffee a day, available at any time they are open at participating stores, which sounds like thatโ€™s the catch, but a Burger King rep says the deal is available at โ€œevery BK location outside of Alaska, Hawaii, and Puerto Rico.โ€ To sign up, all folks have to do it download the BK mobile app (because of course Burger King has an app and of course thatโ€™s how you have to signup for this thing).

While there is no fine print, there are a few catches. For one, the program only applies to small, 12oz black coffees. And these daily coffees are use-it-or-lose-it. If you miss Mondayโ€™s coffee, you donโ€™t get two coffees on Tuesday, nor could you stop in to two different Burger Kings on Tuesday to redeem one coffee at each stop.

According to Fastfoodmenuprices.com, a small coffee at BK costs $1, meaning youโ€™ll have to five separate days just to break even, which someone seems like that many times to visit a place to get coffee and entirely too many times to visit a Burger King in a month.

The charbroiled gambit, according to The Takeout, is to lure in peopleโ€”especially the McCafe crowdโ€”with the repeated promise of cheap coffee (โ€œthe more you come in, the cheaper it gets,โ€ they are presumably saying) with the hopes that while they are in store filling up on BK joe, they might as well grab a nice croissanโ€™wich or some order of magnitude of Whopper.

advert but first coffee cookbook now available

 

Erika Vonie, Coffee Masters Champion and Director of Coffee for Trade Coffee commented on Twitter:

Twitter user and self-described “passionate #CoffeeHunter” Brian Gaffney added:

I have to be honest, this deal ainโ€™t for me. Iโ€™d rather pay $5 for a poorly made pour-over than live with the existential crisis of โ€œshould I? I mean, itโ€™s already paid for? Maybe with all this money Iโ€™m saving Iโ€™ll buy an Eggnormous Burrito.โ€ And quite frankly, my heart belongs to another. Even if Whataburgerโ€™s coffee tastes twice as bad as is three times as expensive, itโ€™s a small price to pay for the opportunity to eat a chicken honey butter biscuit.

Zac Cadwaladerย is the managing editor at Sprudge Media Network and a staff writer based in Dallas.ย Read more Zac Cadwaladerย on Sprudge.

Top image via Burger King.

banner advertising the book new rules of coffee