After a successful Kickstarter campaign and the subsequent addition of print into their weekly subscription service, Los Angeles-based Yes Plz is expanding. Now, those looking to enjoy the combination an ever-changing coffee blend and weekly zine from Tony “Tonx” Konecny and Sumi Ali need not wait for it to be delivered to their doorsteps. In a Sprudge exclusive, Yes Plz has announced their brand new stockist program. Starting Monday, March 4th, consumers will be able to find the weekly box set at book and periodical shops and cafes around LA.
Like with the subscription, each Yes Plz box found at a stockist comes with a 250g bag of The Mix, a weekly-changing, “ever-evolving blend” per the website—currently The Mix consists of coffee from San Ignacio Peru, Uganda, and the El Limonar from Guatemala, but Ali tells Sprudge that blend will change next week to include an Ethiopian coffee sourced through Collaborative Coffee Source and two Central American coffees—and Yes Plz Weekly, the brand’s accompanying print mag covering an eclectic mix of topics. Previous topics have ranged from dance to the postal service, bees to dating in the digital age in the soon-to-be-released Issue 015, which includes an interview with writer/filmmaker Nancy Jo Sales, whose HBO documentary Swiped “investigates the dark side of the mobile dating trend,” as well as “[taking] up the cause of the star-crossed would-be lover with some Missed Connections.”
Konecny tells Sprudge that the plan with Yes Plz was always to break out of the subscription-only model, but they needed time “kick the tires.”
The beans and ‘zines combo is a little unusual and I think people are immediately intrigued by it or drawn to it when you hand them a box—whereas with merchandizing stuff on the web, you’re always pushed to center the value proposition around getting coffee sent by mail, framing it around “solving a problem” for the customer. We don’t want to limit ourselves only to people who’ve bought into the utility having a coffee subscription.It’s hard to grasp what we’re doing with this crazy print magazine thing without holding one in your hands. And then people can't believe we’re doing it every single week!
For the initial brick-and-mortar release, Yes Plz will be available at Dayglow Coffee, Dinosaur, Kindness & Mischief, Cafe Dulce, and WoodCat as well as Now Serving book shop. More stockists will be announced in the coming weeks, and Konecny states that Yes Plz is looking to expand outside of the LA area, assuming the right partners come along. Any interested stockists can inquire about carrying Yes Plz via email at email@example.com.
Images via Yes Plz