DONA
Outstanding Packaging: Specialty Tea
With the launch of our tea line, we’ve rebranded to reflect the simplicity, transparency and quality of our products across multiple product lines. The new look—done by NYC-based Fix Studio—used refined typefaces in various sized to emphasize product names and categories.
The use of color is minimal; we want to allow the beauty of the natural products to shine. The hierarchy is provided by a concise organization structure that makes use of elements like lines, dashes, and geometric figures (almost optical illusion-like).
Note: Our glass bottle redesign is launching early next year.
