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2 Liters, 2 Minutes: Green Mountain Coffee Roaster...

2 Liters, 2 Minutes: Green Mountain Coffee Roasters Unveils BOLT

Coca-Cola-Co-executive-Brian-Kelley

Green Mountain Coffee Roasters have unveiled a brand new product, the Keurig® BOLT™ Carafe Brewing System. The new push-button machine will brew 64 ounces of coffee (roughly 1.89 liters) in two minutes. That’s real fast.

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The BOLT.

The product is set for a Fall release after beta testers have their way with it. Here’s how they’re billing it via the BOLT’s PR infosheet:

Keurig® BOLT™ delivers a superior batch-brewing experience, addressing common shortcomings of today’s conventional batch-brew offerings by providing a quick and easy way to make a high-quality carafe of coffee, reported the company. Keurig® BOLT™ offers convenience and consistent beverage quality, and provides a faster brew time than the leading 120 volt commercial brewers.

Read more:

An interview with CEO Brian Kelley about the future of GMCR.

Vending Market Watch: A cut-and-paste press release of the BOLT.

64oz-k-cup

 


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