It’s time for all your Instagram followers to finally start pulling their weight.

Want to win a grinder for International Coffee Day? Of course you do. Nuova Simonelli knows this, and that’s why they’ve created the #MyHappyCoffee contest, where the winner will receive a Grinta on demand grinder, currently retailing at most online coffee stores for $333. The best part is, all you have to do to be entered in the contest is post a photo of your coffee on Instagram, and you were probably going to do that anyway.

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On Saturday, October 1st, “take a picture about how you are enjoying your coffee” for International Coffee Day and post it to Instagram with the hashtags #MyHappyCoffee #InternationalCoffeeDay and mention @nuovasimonelli. The photos with the most likes the by the end of the day wins the Grinta grinder. According to the rules, the contest begins “October 1st at 0.00 AEST time and ends on October 1st at 23.59 BEST time,” so plan accordingly. This means you, America.

More information can be found on the Nuova Simonelli website, and a complete list of rules can be found here.

Zac Cadwalader is the news editor at Sprudge Media Network.

*top image via Nuova Simonelli

Nuova Simonelli is an advertising partner on
New Rules of Coffee banner advertising an illustrated guide to the essential rules for enjoying coffee