April showers bring May flowers, and what do May flowers bring? Why Blooms (plural) of course. Back for the fourth event in as many years, Bloom is an event series from the Barista Guild that “brings together some of the best minds in coffee, creating a unique opportunity for deeper discussion and engagement for attendees.” And this time, they are doing things a little differently. Instead of hosting a single event over the course of a three-day weekend, Bloom is hitting the road throughout June, making four stops along the east and west coasts.

Like with previous iterations, Bloom looks both within and outside the coffee industry to put together thought-provoking discussions and panel talks to provide “the opportunity for meaningful dialogue” amongst coffee professionals. Each of the four stops will revolve around three primary talks. The first, A Participant in the Evolution of Specialty Coffee, will be led by 2106 USBC Champion and 4th place finisher at the 2016 World Barista Championship, Black & White Coffee Roasters’ Lem Butler. The second talk looks outside the industry (sort of). Innovation Culture in Food and Coffee is a “crash course one innovation culture” led by Coffee Manufactory’s Chris Jordan and Chad Robertson, the founder of Tartine who exists amongst the breadmaking pantheon (ask one of your baking coffee friends, there are a ton of them (us)). The final discussion is more community-focused. Creating Coffee Communities of the Future is a panel discussion featuring local coffee professionals who will be talking about what it takes to create a thriving, inclusive coffee community (it ain’t just throwdowns).

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The June 2019 Bloom events stops are:

June 17: Atlanta, GA — Counter Culture
June 19: Washington, DC — Small Planes Coffee
June 24: Salt Lake City, UT — Campos Coffee
June 26: Los Angeles, CA — Coffee Manufactory

In the past, Bloom has taken a little heat for the cost of attending the event, but thanks in part to sponsors DaVinci Gourmet and Pacific Barista Series, the price for all four events has been cut in half. And tickets purchased before May 30th are even cheaper. Early bird rates run $50 and $65 for SCA members and non-members, respectively. On May 31st, prices increase to $60 and $75, with group discounts available at $40 per person (minimum of five required).

For more information on the event or to register, visit Bloom’s official website.

Zac Cadwalader is the managing editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.

Top image via Bloom

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