S2c E2

Welcome to the Sprudge Podcast Network. Read more about all of our new shows here!

We are thrilled to have you back again for another Seed To Cup, a new podcast on the Sprudge Podcast Network diving deep into the stories of the coffee industry’s most fascinating founder, entrepreneurs, and thought leaders.

On the second episode of Seed To Cup, James Beard Award winning journalist and Sprudge co-founder Jordan Michelman interviews Helen Russell and Brooke McDonnell, the co-founders and entrepreneurs behind Equator Coffees in San Rafael, California. Their story is fascinating and inspiring, and it starts in that famed foundational point in American entrepreneurial history: the California garage. It’s also, happily, a love story about two partners in life and business, and the life they’ve built together in coffee across the decades.

advert but first coffee cookbook now available


Helen Brooke Equator Large
Helen Russell and Brooke McDonnell (Photo courtesy Equator Coffees)

As founders at Equator, Russell and McDonnell have, since 1995, helped write a modern chapter in how coffee is consumed and appreciated in America. Their story is fascinating—from expanding to retail to becoming a B Corp, to helping pioneer travel to origin amongst specialty coffee roasters and winning the Obama Administration’s Small Business of the Year award in 2016.

equator coffee oakland california akaash saini
Equator Coffees location in Oakland, California.

Listen to the entire episode right here on Sprudge:

Full transcript.

Seed To Cup on the Sprudge Podcast Network is hosted by Sprudge co-founder, author, and journalist Jordan Michelman. This new show is dedicated to the art of the long-form interview, focusing on the coffee industry’s enigmatic founders, influential executives, and major culture movers. Michelman has been covering the coffee industry for the last decade, and his new monthly show is a coffee-perfect version for fans of podcasts like How I Built That, The Pitch, and other deep-dive interview programs.

This episode is available now via direct download and will be available across all podcast platforms in the coming week. Check out all of the Sprudge Podcast Network shows here.

This season of Seed To Cup is sponsored by La Marzocco.

banner advertising the book new rules of coffee