Today’s the big day! We are overjoyed to welcome our new cookbook into the world. It’s called But First, Coffee: A Guide to Brewing from the Kitchen to the Bar, and it’s the second book from a major publishing house by Sprudge co-founders Jordan Michelman and Zachary Carlsen.
Released today, October 10th on Union Square and Co., you can now order copies direct to your home or cafe via all major booksellers.
You can think of this book as a ready companion to The New Rules of Coffee, released in 2018 on Ten Speed Press. We wrote it on a simple premise: Say you’ve got in your possession a delicious bag of coffee, perhaps gifted by a friend, or acquired from a great coffee cafe in your neighborhood, or else purchased online from a wonderful coffee roasting company. What are all the delicious things you can do with it?
Well—it turns out, the answer is quite a lot! From brewing guides focused on some of our favorite brewing methods, to the thriving world of home espresso enjoyment, to a delicious vast galaxy of implementations from the fridge to the dessert menu to the home cocktail bar, this book has something for everyone and then some. And we really do mean *everyone*—this is a big tent book, inclusive and frequently mirthful and not even remotely snobbish. Reclaim coffee as an ingredient! Coffee is for everyone! Take nothing too seriously!
We cannot wait for this book to get out in the world, and to celebrate we’ve got a fabulous slate of book tour events to enjoy across the United States. Follow us on Instagram for up to the minute tour dates and ticketing information. We’ve got events coming up in Portland, New York City, San Francisco, Seattle, Los Angeles, and JUST ADDED events in NW Arkansas with Onyx Coffee Lab plus much more coming soon.
Nothing makes us happier that seeing the book out in the wild, so please TAG US in your photos so we can share, baby!
If your cafe is interested in wholesaling But First, Coffee it would mean the world to us! Please get in touch.
We hope you love our new book!
—Jordan Michelman and Zachary Carlsen
co-founders, Sprudge Media Network