Clean lines, distinctive fonts, a memorable defining image—this is more than just a fine package by Glen Edith Coffee Roasters of Rochester, New York; it's a beautiful package.
When did the coffee package design debut?
We launched our roasting company and bag design in January 2015.
Who designed the package?
It was done in-house by one of our owners (John Ebel), employees (Eric Houppert) and graphic design friend (Marco Fesyuk).
Any design highlights you want to share?
The van represented on the logo is affectionately referred to as the “Bean Cruiser”, and is our actual 1986 Toyota van that we deliver our wholesale coffee with. Also, the font for “Glen Edith” was a custom design by our good friend Marco Fesyuk.
Please describe the look in your own words!
We wanted a simple graphical element with the van. The black and white printing provides a nice contrast with our colored origin stickers. All of our bags are screen printed at a local shop called Tiny Fish Printers.
What coffee information do you share on the package?
We include country of origin, region, farm, processing method, tasting notes, and roast date.
What type of package is it?
Matte black bag, block bottom, foil-lined, one-way degassing.
Is the package recyclable?
Yes, it’s recyclable.
Location: Rochester, New York
Design Date: January, 2015
Designers: John Ebel, Eric Houppert, Marco Fesyuk
Manufacturer: Pacific Bag Company
Coffee Design is a feature series by Zachary Carlsen on Sprudge. Read more Coffee Design here.