April 23rd — La Marzocco, a Florence-based company and leader in espresso machine production since 1927, is happy to announce its booth presence at SCA Expo 2025 in Houston, Texas.
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La Marzocco’s booth will span spaces 2031, 2131, and 2231 combined, creating a giant-sized immersive espresso machine experience. This oversized booth features every machine in the La Marzocco lineup, including the Strada X, Swan Grind-by-Weight, KB90, Modbar, and industry stalwarts like the Linea PB, GB5, and Linea Classic S. La Marzocco Home will have a dedicated booth displaying the Leva, Strada X, GS/3, Linea Mini, and Linea Micra, along with the Pico Grind-by Weight espresso grinder.
The True Artisan Café will also return, showcasing over 20 roasters from the region and around the country serving espresso on the Strada S with Swan grinders. Over fifty roasters will be featured at the La Marzocco booth, including Greenway Coffee, Three Keys Coffee, Tenfold Coffee Company, Counter Culture Coffee, Onyx Coffee Lab, George Howell Coffee, and many more.
This year’s focus is on highlighting connected technology, as highlighted by La Marzocco’s Connected Days virtual keynote in March. On display will be the new La Marzocco App, including Coffee Station, Grind-by Weight for both Pico and Swan grinders, and Consenso, a project that uses connected sensors to monitor coffee plants.
SCA Expo 2025 will take place at the George R. Brown Convention Center in Houston, Texas, on April 25th from 10 am to 5 pm, April 26th from 10 am to 5 pm, and April 27th from 10 am to 3 pm.
Badges for the convention are available at the SCA Expo website: https://www.coffeeexpo.org
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