Oliver Strand has the scoop in yesterday’s NYT Dining and Wine section:
The Pulley Collective is on the ground floor of a 19th-century warehouse in Red Hook, in a 6,500-square-foot space that looks as if it could be a nightclub or a beer hall. There are two coffee roasters, a vintage Deidrich with a cast-iron drum and a new Loring SmartRoast, a technologically advanced roaster with a list price of $135,000. There is a quality-control laboratory and a cupping area. A shipping container inside the warehouse is being converted into a barista classroom.
Explore Pulley Collective’s website here. For more on Joe’s new roasting plans, including their newly introduced house espresso blend, please see this complimentary feature by Sprudge staff writer Alex Bernson.