Intelligentsia Denies Role In Coca-Cola Buyout

Intelligentsia Denies Role In Coca-Cola Buyout

The story we broke this morning regarding a potential Coca-Cola buyout of a prominent third wave roaster has since been denied by at least one such company: Intelligentsia Coffee And Tea’s Doug Zell, Stephen Morrissey and Kyle Glanville spoke exclusively to Sprudge in order to set the record straight.

“I have no idea where this rumor came from. It is completely unfounded,” says CEO Doug Zell. Stephen Morrissey adds, “We don’t even know anyone at Coca Cola.” Director of Strategy Kyle Glanville quipped: “Man, I was looking forward to doing quality control on all that Mexican Coke. Damn rumors got my hopes up.”

To be clear on our end: we neither implied nor directly stated that Intelligentsia was the company in question with regards to our report. These aspersions were disseminated on Twitter by individuals who have no association with Sprudge, editorial or otherwise.

Suffice it to say, we’ll be listening to whispers on the show room floor next week in Houston, and you can stay tuned to for the all the latest as this story develops…



  1. Benjamin Myers

    29 April

    This is actually, this is a very common thing these days. It is shocking to find out which companies are owned by large multinational corporations. For obvious reasons, many of these agreements come with strict non-disclosure clauses. A movement amongst the big producers, is to dress themselves as the small & local provider. Classic wolf in sheepskin operations.

    Can you guess which roaster is 50% owned by Norgesgruppen?
    How about which little Mom & Pop store is owned by Unilever?

    It’s hard keeping your hands out of the cookie jar…



  2. Ed

    25 April

    Once again Mark Prince discredits gossip by spreading new gossip.

    “Things are shaking up everywhere…”

    Care to enlighten us there Mr. Loose Lips?

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