LOS ANGELES, Calif., ( August 7, 2026) — Go Get Em Tiger, the Los Angeles-based specialty coffee company known for its hospitality-driven cafés and thoughtfully sourced coffees, today announced the appointment of David Yardley as Chief Executive Officer.
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Yardley brings experience across specialty coffee, retail operations, and wholesale growth, with a track record of building brands rooted in quality, operational discipline, and forward-thinking innovation. He has led businesses across roasting, café operations, brand development, and strategic expansion, with a track record of building strong teams and scaling quality-driven coffee programs.
“David shares our commitment to accessible hospitality, community, and an obsession with quality—without the pretension,” said Yoram Heller, Board Member. “After a thorough search, it was clear he has both the experience and values to grow our impact across Southern California while staying true to who we are.”
“Go Get Em Tiger has long occupied a special place in LA coffee, and in my heart. We are known for intentional coffee, genuine warmth, and snappy hospitality that feels distinctly Los Angeles,” said Yardley. “I’m honored to help steward its next chapter: supporting the team behind it, growing thoughtfully without losing what people love, and finding new ways to bring our customers closer to the extraordinary places our coffees come from.”
Founded in Los Angeles, Go Get Em Tiger has become known for its vibrant cafés, hospitality-driven approach, and mission to create meaningful impact by caring for and sharing the beautiful coffees of the world. The company’s first location opened in 2013, and today its business includes cafés, roasting, e-commerce, and wholesale.
Under Yardley’s leadership, Go Get Em Tiger will continue investing in quality, service, and sustainable growth across all parts of the business.
About Go Get Em TigerGo Get Em Tiger is a Los Angeles-based specialty coffee company dedicated to creating meaningful impact through hospitality, thoughtful sourcing, and beautifully crafted coffee. Since opening its first location in 2013, the company has grown into a beloved brand with cafés, roasted coffee, subscriptions, and wholesale offerings.
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