Ceado Named Qualified Espresso Grinder Sponsor For The 2026–2027 World Barista Championship

Venice, Italy — January 2025 — Ceado, leading Italian manufacturer of professional coffee equipment, has been named the Qualified Espresso Grinder Sponsor for the 2026–2027 World Barista Championship. Throughout the two-year period, Ceado will support competitors on the world stage with two of its flagship grinders: REV Zero and E37Z-Naked.

By offering competitors a choice between two grinders that minimize retention with distinct grinding technologies, Ceado provides baristas with greater control over extraction approach and aromatic expression. Both grinders are engineered around the same core principles of precision, reliability and consistency while offering different technical solutions to support diverse brewing styles and sensory goals.

REV Zero is a professional on-demand grinder developed to eliminate retention between shots through reverse grinding technology and a modular architecture. Designed for workflow efficiency and repeatable performance, it features 83 mm flat burrs made of K110 steel, with Red Speed coating and the patented Sweep-Out system that supports direct dosing with minimal waste and high consistency in competitive environments.

E37Z-Naked is Ceado’s single-dose grinder designed for maximum control and flexibility. It features 83 mm flat burrs with DLC coating, and a different grinding geometry developed for flavor profiling and experimentation. The grinder is equipped with Steady Lock Grinder technology to maintain burr alignment and uniform granulometry while the Quick Set Gear system allows fast and precise grind size adjustments.

This dual-grinder approach reflects Ceado’s belief that there is no single correct way to extract coffee at the highest level. Instead, competitors are empowered with tools that allow them to design, refine and express their own aromatic vision while meeting the strict performance standards required on the WBC stage.

For Ceado supporting the World Barista Championship is a natural extension of its philosophy of Designing Flavor. Coffee undertakes an extraordinary journey before it reaches the grinders a journey shaped by work expertise and valuable natural resources.

“The best way to honor that journey is to provide the highest-performing equipment and to educate on how to use it so that baristas can truly design, express and elevate the aromatic profile of this unique raw material,” says Michele Girardi CEO of Ceado.

“We are proud to support the WBC with our REV Zero and E37Z-Naked grinders and to contribute to a community that celebrates precision craft and respect for coffee.”

Across the 2026–2027 competition cycle Ceado’s grinders will serve as standardized equipment ensuring consistency and fairness for all competitors while highlighting the critical role of grinder technology in shaping flavor outcomes on the world stage.

Through its participation in the World Barista Championship Ceado reinforces its long-term commitment to innovation and the continuous advancement of the specialty coffee industry supporting baristas with tools designed not only to perform but to respect the value embedded in every coffee bean.

About Ceado
Founded in 1998 and headquartered in Venice, Ceado is a leading Italian manufacturer of professional equipment for the coffee and beverage industry. With a solid industrial heritage and a commitment to engineering excellence the company develops durable precise and user-focused solutions for cafés, roasteries, hospitality operators and international partners.

Guided by its company-wide philosophy of Designing Flavor, Ceado integrates research technology and manufacturing expertise to support consistency operational efficiency and the optimal expression of every beverage. This approach reflects the company’s long-term commitment to innovation, reliability and the continuous enhancement of its product portfolio.

About the World Coffee Championships
The World Coffee Championships (WCC) showcase excellence in specialty coffee preparation through seven annual competitions, with participation from more than 50 Competition Bodies worldwide. Produced by the Specialty Coffee Association (SCA), the WCC events are hosted annually at SCA trade shows.

The WCC portfolio includes the World Barista Championship, World Cup Tasters Championship, World Latte Art Championship, World Coffee in Good Spirits Championship, World Brewers Cup, World Coffee Roasting Championship, and the Cezve/Ibrik Championship, along with feature activations such as the popular WCC Art Bar and Brew Bar. Learn more at  wcc.coffee.

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