Outstanding Designer Finalists

Brad Praria, PERC Coffee Roasters

Outstanding Designer Finalist

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Brad Praria is the Creative Lead at PERC and is responsible for creating a comprehensive visual identity system for the brand. We wanted the vibe to be vibrant, approachable, and fun when discussing direction.

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The goal was to draw people in with bright colors and fun vibes. Once they’re in, they can use our vibe system to help them find a coffee that speaks to them. Brad designed a system that uses colors, illustrations, and iconography to represent three categories: mild, balanced, and wild.

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He also created brew guides and pro-tips illustrations to ensure the coffee is on point at home. His work includes all brand elements, murals, packaging, web assets, art direction, photography, merchandise design, and digital and physical collateral. Brad has truly elevated the PERC brand with design work that perfectly embodies the company’s vibrant spirit and core values, and we couldn’t be more stoked about it.

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