We’re living in a virtual world, so you might as well make a coffee cocktail virtually. What better way than in a competition with high stakes and a global community?
Entry for the fifth edition of the Licor 43 Bartenders & Baristas Challenge is now open! This exciting coffee beverage competition is seeking baristas and cocktail pros from around the world, with cash prizes doled out for winners and social media co-promotion for creators entering the virtual competition. Sign-up details are now available at Licor 43’s official competition website, including information about the event’s regional and national format, terms and conditions, and much more.
Since we can’t all get together safely just yet for a big indoor drinks event, applicants are being asked to make their own short film highlighting a unique coffee cocktail made with Licor 43, a Spanish liqueur long synonymous with coffee cocktails. “Our mission is to educate about, and instill passion for, Licor 43 as the reference liqueur of choice in coffee cocktails,” comments Julian Fernandez, Zamora Company’s Global Marketing & Innovation Director of Spirits. “We look forward to once again being blown away by the thought, creativity, and effort that entrants put into their creations.”
This year the competition is seeking entries from the United States, Brazil, United Kingdom, Germany, Holland, Estonia, Spain, and Mexico. Check out last year’s Global Final, won by Annarose Krone from Los Angeles bar Nic’s on Beverly.
The entry and public voting process will take place across social media throughout summer 2021, so follow @Licor43 on Instagram and YouTube for updates.
Complete details, including rules, terms, and restrictions, can be found on Licor 43’s official website. Check back for more coverage of this event on Sprudge throughout the summer, presented in partnership with Licor 43.
Licor 43 is an advertising partner on Sprudge Media Network.
