The fourth annual SCAA Symposium is just a week away, kicking off on Wednesday, April 18th. Last year, Nick Cho’s alarming man-on-the-street video was one of the highlights of Symposium. SCAA released a teaser for Nick’s latest work, which looks incredible:

Many of us in specialty coffee have been interviewed or otherwise covered by the mainstream media. Local or national, print or online, there’s been growing engagement by the media with specialty coffee. In this session, we’ll turn the tables on the press and ask them some questions: What interests you and your audience about specialty coffee? How does specialty coffee fit in to your other coverage? What negative elements have you and your readership noticed about the specialty coffee industry?

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Our panelists are:
Julie Wolfson, Freelance Writer, Cool Hunting, Tubefilter, KCBSLA, KCET Food
Oliver Strand, Food Writer, New York Times, GQ, Bon Appรฉtit (and other publications)
Melissa Allison, Business Reporter, Seattle Times
Moderator: Nicholas Cho, Co-Owner, Wrecking Ball Coffee Roasters

In addition to our panel, we’ll hear from both industry folks and others in the press, notably from Bon Appetit Magazine, the New York Times Magazine, and GQ Magazine.

Registration is still open to attend the 2012 SCAA Symposium, held April 18th and 19th at the Hilton Executive Tower in Portland.

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