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Breaking today, the New Zealand Specialty Coffee Association are preparing to make a full announcement around their third-annual Symposium event, and has the details in advance. We’ve covered the NZSCA previously, including last year’s event headlined by Intelligentsia Coffee CEO Doug Zell, and this year we’re pleased to announce that our own co-founder and editor Jordan Michelman will be on the distinguished panel of speakers.

The event happens Thursday, November 7th at the Kumeu Valley Estate near Auckland, New Zealand, proceeded by a gala dinner the evening before at Atomic Coffee Roasters. The theme for this year’s NZ Symposium is “Walk The Talk”, and for more on that, let’s turn to a brief statement from the NZSCA:

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Companies, brands and products are forever making claims to the consumer. Claims such as “fair”, “unique”, “ethical” will be bandied about on packaging and on websites. Whatever your unique selling proposition is, what we’re interested in is how companies and brands support their claims with action.

Hence Walk the Talk. If you can talk it, you must walk it!

Our invited speakers are each leaders in their respective fields. We would like to see our audience considering topics for the first time. For them to be challenged, provoked or even confronted by the ideas you present.

The topics & discussions need should be thought provoking, and the inclusion of frank introspective honesty is encouraged.

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This year’s featured presenters include Peter Giuliano (Director of the SCAA Symposium), Salvatore Malatesta (owner of  St. Ali Family), Al Keating (Managing and Creative Director for Coffee Supreme), and the aforementioned Mr. Michelman. Additional talks will be hosted by Nick Clark (Flight Coffee) and David Burton (Jack’s Coffee), Simon Wilson (Metro Magazine), and noted New Zealand pop impressionist artist Dick Frizzell.

Selected past speakers at the New Zealand Specialty Coffee Association Symposium include Mr. Zell, James Hoffmann (Square Mile Coffee Roasters), Chris Dillon (Coffee Supreme), Sarah Gibbs (Trilogy Skincare Products), Mark Keddell (Pack & Company), and many more. Look for continued Sprudge coverage of the 2013 NZSCA in the coming weeks and months, including the announcement of additional Sprudge events in New Zealand, and follow @NZSpecCoffee on Twitter for updates and more info on the 2013 New Zealand Specialty Coffee Association Symposium.

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