Announced via email this morning, members of the Specialty Coffee Association of America trade organization have voted “yes” to unify with the Specialty Coffee Association of Europe. More than half of eligible voters turned in ballots in the election, and of those a 62% mandate ratified the “yes” option, as pert the SCAA.
SCAE voters ratified a similar vote back in May, following a worldwide get-out-the-vote effort. North American voting efforts met fierce resistance from a bloc of past SCAA presidents, and we described the scene in our July reporting on the ongoing vote stateside: “Policy papers have been published; Facebook accounts have been ruthlessly trolled.” Now as the dust settles, some ten thousand coffee professionals across the United States and Europe have voted to join forces and form a new, as-yet unnamed international coffee trade organization.
Here’s the full text from today’s SCAA email news release:
The fate of the second “i” in “Speciality”—the term’s preferred European usage, as opposed to the American “Specialty” with just one “i”—is still not clear as of press time.
This story is developing…