Newest Barista-Hipster Meme Is Atlanta’s Dus...

Newest Barista-Hipster Meme Is Atlanta’s Dustin Mattson of Octane

Ugh. The QuickMemes dares to take on “the hipster” in a cookie-cutter LOLCat-monetize-the-shit-outta-it fashion. When will making fun of MemeBlogs be the next meme?

That’s Dustin Mattson of Octane Coffee in Atlanta. sez:

Mattson finished 5th place at the Southeast Regional Barista Competition 2010 and 27th place at the US Barista Championship 2010. He is also (of course) on Twitter at @DustinColeMmm. As far as his hipster cred goes, it is so far unknown.

Read the following on comment on Eater in which Jason Dominy dominates:

You couldn’t have picked a more opposite person for all the comments and memes given. This guy’s one of most unpretentious guys out in coffee, who’s passion for coffee has nothing to do with how cool it is. Yes, I get the stereotypes. I don’t agree with them on a whole, and definitely see this as a “one apple spoiling the whole bunch”, but this one in particular couldn’t be more wrong. Dustin, and his co-workers at Octane are some of the friendliest folks in Atlanta, putting out some of the best coffee in the country. Octane Coffee is one the best coffee shops in the U.S.

We agree, Jason. Leave Dustin alone, QuickMemes!

This barista, however, go nuts. I mean, just look at that face!

(Just kidding, Mike Sala. Welcome to San Francisco.)


  1. JJ

    1 September


    Those of us who actually KNOW who Dustin is, know he is a way better person than just some hipster with no soul. Yeah, he’s passionate about coffee, yeah he’s good at it too… We need more people like Dustin in this world whether or not he “looks” like a hipster.

  2. Ben Helfen

    29 August

    Not that it makes a difference, but I was around during this photo shoot. Tony (Octane’s owner) wanted to do staff pictures for the website, and inevitably some goofing around happened. I’m very confident this picture was a result of some of that goofing around.

    I’m actually way more of the barista cliché than Dustin is, i actually DO have an Art History degree, hehe

  3. joe

    27 August

    Sorry guys, the point of these meme’s is not who the person actually is– he was picked because he LOOKS the perfect kind of perfectly.. .

  4. “@DustinColeMmm: Sprudgy has my back. “@sprudge: Newest Barista-Hipster Meme Is Atlanta’s Dustin Mattson of Octane””

  5. Sprudgy has my back. “@sprudge: Newest Barista-Hipster Meme Is Atlanta’s Dustin Mattson of Octane”

  6. MKS

    26 August

    I’ll flick a cigarette butt into any compost pile; thanks for the warm welcome, sprudge!

  7. Brian G

    26 August

    I am interested in how widespread the conflation of americano with “regular coffee” is. In my shop about once every month or two a person will say “I’ll have …. just a coffee, an americano” and I roll with it. But I’m curious about it. And if people know that a “regular coffee” is cheaper (and in my opinion, generally tastier) than an americano.

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