The eyes of the coffee world are turning to San Diego, host city for the upcoming World of Coffee event happening April 10th-12th in America’s Finest City. This portends to be a truly mega event filled with product launches, activations, big to-dos, memorable parties (as best we can remember), and so much more, a veritable gathering of the quorum from across every swath of the international specialty coffee industry. Since our launch in 2009, Sprudge has covered these sorts of events with a depth and breadth staggers the mind, and this year will be no different. Expect previews, guides, portals, daily live coverage, and content content content across every facet of our unique omni-channel approach to coffee cultural reportage, but to make it happen we need your help.
Are you a cafe owner in the greater San Diego area? This is the perfect time to get your shop registered for free on Sprudge Maps, our global portal to coffee bars, espresso trucks, mobile pour-over trikes, palatial brekkie cafes, and every other form of delightful coffee service known to man. Registration is free—yes, free!—and we’ll be drawing on Sprudge Maps in part to help inform upcoming guides and coverage content around San Diego in advance of the 2026 World of Coffee event.
Register your cafe now for Sprudge Maps
Are you a brand owner or marketing manager currently plotting an absolutely epic presence at World of Coffee 2026? Your booth will be popping, your party will be a must-go, your show presence will make the humble weep in rapture. Well, we want to hear all about it. You should really get in touch with us now and let us know all about your WoC 2026 strategy, so that we may include it in our forthcoming stupendous compendium of show preview coverage and content planning.
Tell Sprudge about your epic World of Coffee plans
Are you a barista, coffee culture enthusiast, journalist or social media creator based in the San Diego area? Perhaps you’re even some combination of all these, or would like to be! Sprudge loves working with local experts to help produce coverage at major coffee events, and our partners in the coffee industry are actively looking for local voices to collaborate with in advance of this year’s show. This would be a really great time to get in touch with us, and we’d love to hear with you.
Get in touch with Sprudge for WoC collaborations
Last but certainly not least: San Diego is a cultural distinct and interesting place, with a roaring coffee scene, awesome food, world famous beaches, and many relevant cultural touchstones. One such cultural touchstone is the film Anchorman: The Legend of Ron Burgundy, which is famously set in the city of San Diego in the 1970s. The other day we were talking about San Diego stuff and someone brought up Anchorman, and then someone else said “Huh, I wonder if people in San Diego even like that movie, or do they kind of hate it?” Because you know how it is—Hollywood comes and makes a movie about your city and folks don’t always really appreciate it, especially if that film advances certain pre-conceived notions or outright gets stuff wrong about the city you love.
Our question is: what do people in San Diego these days think about Anchorman? And, conceding that Anchorman is a dated millennial reference and there’s likely a lot more great art and film set in your city, what should we be watching/parodying instead of Anchorman as we gear up to write about San Diego at length in the coming weeks?
Tell us more about San Diego—recommend us films, shows, music, and art so that we may better understand your city beyond a single overplayed reference point (the film Anchorman) made by people from Los Angeles, which we understand is very much NOT San Diego and should not be confused with it
Thank you, San Diego. We can’t wait to hear from you.
Sincerely,
Team Sprudge.
