Listen, I could write a straightforward Wire post about nu-metal band Linkin Park owning the venture capital firm Machine Shop and that firm’s investment in Blue Bottle. I could summarize Fortune‘s article on said investment, making sure to hit all the high points as they relate to you, the enjoyer of specialty coffee.
Or… OR!
You could enjoy the same story written a la the lyrics for “Crawling”, a hit single by the band. The choice is yours. But I only did the latter. Here’s the video, in case you need a refresher.
Calling in this spin
Fortune, they have the deal
Linkin Park has bought
Blue Bottle, what a steal
Well not all of it but part, it has been purchased
It’s booming, confusing
They have a VC firm and funds are never ending
extolling, the fancy
café up in Oakland
Their research saw a trend
(“With a certain sense of confidence I’m convinced
That there’s just too much money to make”)
They’ve bought this way before
It’s so secure
Calling in this spin
Fortune, they have the deal
Linkin Park has bought
Blue Bottle, what a steal
This comes from Kiel Berry who is the exec VP
Machine Shop, their VC
He notes the band enlisted a business school professor
from Harvard, Alberse
With her students pitching in
Their research saw a trend
(“With a certain sense of confidence I’m convinced
That there’s just too much money to make”)
They’ve bought this way before
It’s so secure
Calling in this spin
Fortune, they have the deal
Linkin Park has bought
Blue Bottle, what a steal
Zac Cadwalader is the news editor at Sprudge Media Network.
*top image via Forbes and Blue Bottle
