You have to hand it to Dunkin’. They’re really leaning into to this whole drop-the-“donuts”-from-our-name-and-focus-on-coffee thing. They are taking their slogan, “America runs on Dunkin’,” a little too literally, or at least they would be if their slogan was “America lives in a tiny house that runs on Dunkin’.” For a limited time, Dunkin’ is renting out a tiny house on AirBnB that is powered by used coffee grounds.
The new ad campaign, presumably thought up by my aunt who lives in the Northeast and “wishes she could live in a cup of Dunkin’ coffee,” coincides with Dunkin’ Donuts Coffee at Home, the brand’s push into the at-home market. So they made a home… at which you can make their coffee… to power the home.
According to their website, Dunkin’ partnered with Blue Marble Biomaterials, “a sustainable biochemical company,” to create eco-friendly biofuel from 65,000 pounds of spent coffee grounds. The biofuel is created by putting extracted coffee oils and through a chemical process known as “transesterification,” which then gets “washed and refined.” For every 170 pounds of coffee grounds processed, a total of one gallon of biofuel is created, which means Dunkin’ and Blue Marble created a little over 380 gallons.
For only $10 a night, two guests can stay in the 1 bed/1 bath “studio” currently located in “beautiful Nahant, MA, providing picturesque views of the Atlantic Ocean and Boston skyline,” per the AirBnB listing. “It is designed and decorated to look as modern as it runs,”—which may not be the best way of describing it, seeing how it runs on old, used (not modern) coffee—“featuring a chic aesthetic with custom-designed elements.” And of course, guests have access to unlimited, presumably Dunkin’, coffee as well as a “cozy coffee nook” to drink it in. And here’s a fun fact: the interior was designed in partnership with actress Olivia Wilde. That’s cool I guess. Not really sure how it ties in to everything else going on here, but that’s what happened. Olivia Wilde designed the interior.
Now, it’s unlikely you’ll be lucky enough to book time in the Home That Runs On Dunkin’. The tiny home is only available for rent until October 26th and I’d bet dollars to donuts that it’s completely booked. But, if you want to see what it looks like, a tiny 360 virtual tour is available on the Dunkn’ Donuts Coffee at Home website.