Two coffee roasters enter, one coffee roaster leaves. Not because one killed the other Thunderdome style or anything, but because of a merger. After operating separately for a combined 15 years, Denver-area coffee companies Sweet Bloom and Two Rivers are joining forces.
As reported by Westword, the merger between the two companies was announced in September via posts on both companies’ social media accounts. The two-who-have-become-one will operate under the Sweet Bloom moniker, a name that holds a bit more weight nationwide thanks to founder Andy Sprenger’s impressive coffee competition resume, which includes a US Cup Tasters win, two US Brewers Cup titles, and a second place finish at the World Brewer Cup as well as the company’s perennial Finals appearances in the US Brewers Cup.
The two brands are no strangers to one another; Two Rivers was one of Sweet Bloom’s first wholesale accounts, and since then the two companies have remained close. According to Westword, the merger is something Sprenger and Two Rivers owner Eric Yochim have discussed for years, and when the idea resurfaced in July, the two owners decided the time was right to join forces.
With the merger, each of the coffee companies will use their “strengths in different areas” to create defined roles in the new combined brand; Yochim will be more involved with the customer-facing cafe operations and Sprenger will head up the green buying and roasting.
The combined company’s “first fully joint venture” will be a brand new cafe in Westminster, expected to open in the first quarter for 2020.
Zac Cadwalader is the managing editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.
Top image via Sweet Bloom Arvada
