Comedians in Cars Getting Coffee, the show where Jerry Seinfeld—a comedian—gets in a car with a fellow comedian to shoot the shit over coffee, is returning for a brand new run of episodes. Now in its 11th season, though only its second on Netflix, the show will rely on a similar format as previous years: famous guests, fancy cars, and coffee. But there’s a new question for this season: what coffee?
In previous years, Seinfeld has visited everything from diners to big name specialty cafes like Intelligentsia, Coava, and the now-defunct Handsome Coffee Roasters. In an interview with Sprudge co-founder Jordan Michelman, Seinfeld even mentions purchasing a single-group Slayer espresso machine for home use, so clearly the man takes his coffee somewhat seriously. But for season 11, CICGC has shacked up with Italian coffee brand Lavazza. How will this affect what coffee makes the airwaves?
Will confirmed guests Eddie Murphy, Seth Rogen, Ricky Gervais, Matthew Broderick, Jamie Foxx, Sebastian Maniscalco, Martin Short, Mario Joyner, Melissa Villaseñor, Bridget Everett, and Barry Marder get to experience the entirety of the coffee landscape that have been seen in past seasons of the show? Or will they all be sipping from the same white and blue cuppa automatic brew, contractually obligated to look squarely into the camera and say, “mmm smooth”?
Or perhaps each show guest will be treated to a different member of the Lavazza family of coffee. Ricky Gervais seems more like an Espresso Armonico pod guy but I’d say Seth Rogan is more of a ¡Tierra! Nitro Cold Brew fella. I did think I spotted a Joe mug in Matthew Broderick's hand in the trailer, but we'll have to wait until the July 19th premiere to find out.
But hey, it’s hard to mad about someone for getting paid, even in the case of Seinfeld, who would be more accurately described as remaining paid. And honestly, I’ll tune in regardless; it’s still funny people being funny together, which I find to be, well, funny. There was just something exciting about seeing places I know and love getting some A-list screen time. It made the show better for me somehow. Hopefully that magic will still be there, regardless of the new sponsor.
Top image via Netflix