Pilot Coffee Roasters
Statement: Our entry focuses on the photography for Radial, our seasonal summer release crafted to embody the essence of summer. The creative direction draws inspiration from the long, blistering days of the season, evoking a sense of heat and the refreshing relief of iced coffee, which this coffee is best served as. To communicate this sensation, we used ice cubes to showcase the tasting notes, emphasizing the idea of cooling down with every sip. The visual palette features reflective, bright orange and pink tones, capturing the warmth and vibrancy of summer. These bold colors help convey the energy and intensity of the season, while the ice provides a cooling contrast, creating an engaging sensory experience through both taste and sight.
Photographer: Paolo Azarraga
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Best Coffee Photograph of the Year Semi-Finalists
Pilot Coffee Roasters
Hristo Harlov
James Robert Pipkin
Joshua Crane
Phillip Leeroy White-Jackson
Pichit Sirirattanabunchai
Søren Stiller Markussen
Dayglow Coffee
