Last year, we reported a pilot project spearheaded by Switzerland Railways and Starbucks – a train car cafe for your Frappuccino fill-up mid-commute. Well here we are a year later, and they've finally rolled out the cafe. Bloggers can't stop blogging about it.
And who can blame them? The cafe looks incredible, and you know what, darn it, for what it's worth, at least you can count on Starbucks in this topsy-turny world to actually follow through with an outlandish project like this. Next it'll be a Starbucks on Mars, with Howard Schultz and Richard Branson sipping half-cafs and taking topless selfies. The future sounds awesome.
But for now, like the rest of the blogging world, we clearly want to ride this train, this choo-choo train.
According to Lix Muller, who directed the concept design, adapting the Starbucks model to a moving train isn't that simple. ”
“We had to combine functionality and beautiful design, whilst taking into account a variety of factors such as constant movement of the train, space limitation and stringent safety regulations. This is one of the smallest espresso bars and stores we have ever designed,” she said in a press release.
It may be something of a gimmick, but we'd be glad to see good coffee on an early morning train ride through the mountains.
All aboard! Can't you just imagine? Zooming past the fall foliage, sipping on a PSL. Or a chilly winter holiday train, warmed up from within by a peppermint mocha or whatever. Get over yourself already, because that all sounds great.
For more on trains, and the act of riding them, please see below: