Breakfast has gotten on far too easy. All these years of being called “the most important meal of the day” has really gone to its head. Think about it, what has breakfast really done for you? YOU have to prepare it. YOU have to consume it. YOU have to clean up after it. All the while breakfast just sits around like a lazy fat cat being waited on hand and foot.

But today the free loading ends with OffLimits, a brand new cereal that, get this, turns your milk into cold brew. Intelligentsia cold brew at that!

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Coffee in cereal is nothing new of course, but never quite like this. As reported by Pop Sugar, OffLimits is a new line of organic, vegan, gluten-free cereals from Emily Elyse Miller, author of Breakfast: The Cookbook. For their initial showing, the brand is releasing two cereals: Zombie—with adaptogens including pandan, vanilla, and ashwagandha—and Dash, the cereal we’re all here for honestly. Made with organic rice, oat, and coconut flour, Dash is jam-packed with cocoa and coffee from Intelligentsia. And as the cereal comes in contact with milk, it creates a cold brew of sorts. In their review, Pop Sugar states that Dash is reminiscent of Cocoa Puffs—”I could tell it wasn’t a bowl of superchocolaty goodness”—but with a lot of coffee flavor, going so far as to say it may be “too strong.” “It tasted like I was back in NYC getting a cup of iced coffee from the local cafe,” which is said like it’s a bad thing.

And what’s a cereal without a recognizable mascot? According to Phaidon, Miller’s publisher, the bunny mascot adorning all the bright yellow box is “the first female cereal-box character (barring one-off entertainment tie-ins, such as Disney’s Princess cereals).” To bring the character to life, Miller worked with Studio Number One—Shephard Fairy’s design agency—and Italian designer Astrid Stavro.

Available via OffLimits official website, two-packs of Dash and/or Zombie can be purchased for $24. Each purchase earns you “tickets”, which you can then use at OffLimits’ Toy Store, where you can get all sorts of silly trinkets like key chains, shoe laces, custom Sharpies, even spray paint.

It’s about time breakfast did something for you.

Zac Cadwalader is the managing editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.

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