New York City in the fall: what could be more delightful? How about adding North America's premier consumer coffee festival into the mix, bringing an incredible mix of coffee, food, art, live performance, competition and charity to Manhattan's Metropolitan Pavilion. And maybe a nice slice of pizza after it's all done. That sounds like making a good thing better!
We're thrilled to be partnered again with the team at Allegra Events for the third annual NY Coffee Festival, settling into its new digs at the Met Pavilion. The Coffee Masters tournament—that fast-paced, multi-disciplinary fusion of coffee competition and live game show performance—is back again this year, looking to crown a new North American champion drawing from an elite international competitor pool. Check out our 2017 Coffee Masters at NY Coffee Festival preview for much more on this upcoming event, and if you're attending do stop by and see the show, co-hosted by Sprudge co-founder Jordan Michelman.
But today we want to highlight some of the other cool stuff happening this year in New York. There's no shortage of it—see below for some of our favorites—but this year it's especially worth mentioning that this event has an underlying charitable component that makes this event matter that much more. 100% of the ticket sales profits for the NY Coffee Festival go to Project Waterfall, a charitable initiative from Allegra that works with reputable international water access NGOs like Charity: Water, Splash, and WaterAid to provide clean water access to coffee producing communities across the coffeelands. In today's increasingly troubled world, the opportunity to spend one's leisure and networking time at an event with an underlying charitable mission is enormously meaningful, and we're proud to support the NY Coffee Festival and Project Waterfall here at Sprudge.
On to the festival!
This year's NY Coffee Festival showfloor is set to be the biggest and best, a cavalcade of coffee commerce and unique experiences to delight the event's tens of thousands of attendees. In addition to competitions like the Coffee Masters and Latte Art Live, guests can check out an immersive “sensory maze” happening at Sensory Experience, experience delightful coffee cocktails from Mr. Black and Breville at the Coffee Cocktail Bar, taste coffees and hang out with some of America's best roasters at the La Marzocco True Artisan Cafe, gawk at Alpha Dominche‘s beautiful Steampunk Brew Bar, groove to live music performances all weekend long at the Coffee Music Project, and experience one of a kind works of art at the Coffee Art Project, sponsored by Blick.
There's even more, of course—check out a full list of programming via the Festival's official website.
The NY Coffee Festival attracts vendors and brand partners big and small from all around the year, and this year's line-up features some pretty exciting coffee companies.
From here in the United States we're very much looking forward to see what's on offer from the likes of Counter Culture Coffee, Chemex, BKON, Breville, Coffee of Grace, KitchenAid, Joe Coffee NYC, Nobletree, Stumptown, Swiss Water, Underline Coffee, Variety Coffee, Toby's Estate, and the US brand arms of folks like Oatly, Nuova Simonelli, Keep Cup, and La Marzocco/LM Home.
From a bit further afield, NY Coffee Festival offers US consumers a chance to check out the good work being done by international brands like Five Elephant (Germany), Truth Coffee (South Africa), Coutume (France), La Cabra (Denmark), Mr. Black (Australia), Teapigs (United Kingdom) and Tim Tam (Australia). You can place the likelihood of us doing a Tim Tam Slam on Instagram at roughly 99%.
There's the coffee stuff, and there's a little bit extra. Like the fact that all ticket holders at the fest will be entered to win a Linea Mini espresso machine from La Marzocco Home. Or the snackalicious Street Food Market featuring food by brands like Bluestone Lane, Tuck Shop, and Fika. And there's *always* fun extracurricular stuff going on around this event, including a must-visit Coffee Disco hosted on Thursday the 12th of October at Supercrown Coffee Roasters benefitting RiseBoro, and a throwdown on Saturday night hosted by Alpha Dominche.
Sprudge Media Network is partnered with Allegra Events, presenters of the 2017 New York Coffee Festival.