Portland, Ore., United States (June 21, 2022) — Sustainable Harvest, a specialty-coffee importing company and B Corporation that aims to improve the livelihoods of coffee-farming families around the world, announced today the launch of its e-commerce site that allows the company to better serve its customer base of craft coffee roasters focused on smaller purchasing volumes.
The specialty coffee industry continues to evolve, with legacy roasting brands introducing electric variants, smart technology, and machines with lower capacity. Sustainable Harvest believes green coffee sourcing should also adapt to new technology and changing behaviors, and seeks to do that with the e-commerce platform. The new site aims to automate and improve the customer purchasing experience, making it easier for roasters of all sizes to purchase Sustainable Harvest’s Relationship Coffees. Through the site, customers can order a range of coffees—each coffee is packaged in a 36-pound box—that will be shipped straight from the warehouse to the customer’s door.
Sustainable Harvest’s trade team carefully sources and curates the Relationship Coffees sold in the online marketplace, which reflect the company’s values grounded in full transparency. Coffees on the site are sustainably sourced, possess high quality with a cup score of 85+, and demonstrate the concept of Relationship Coffee in which buyers are able to establish relationships with each grower.
New coffees—including fresh-crop offerings, certified coffees, and lots with experimental processes—will be added to the marketplace every two to three weeks. Additionally, coffees offered on the site will be available long-term so that roasters can order them year after year, reflecting Sustainable Harvest’s lasting relationships with growers. (The company’s average relationship with its partner producer organizations is 14 years.)
The e-commerce site is the product of two-plus years of work from Sustainable Harvest to understand craft coffee roasters’ purchasing habits, their busy lives of wearing many hats, and the needs of their small businesses. Sustainable Harvest then used a human-centered design approach to craft a solution to meet these roasters where they are.
“Running a coffee roasting operation and purchasing green coffee can be a daunting and complicated experience,” says Alfonso Carmona, chief marketing officer at Sustainable Harvest. “We’ve packaged our 25 years of experience into an online solution that integrates our brand values, traceability systems, and Tastify quality control reports to make it easy for anyone to buy green coffee online. Our ultimate goal is to bring Relationship Coffees to more roasters across the U.S.”
The online marketplace is now live and offering Relationship Coffees to the craft coffee community. Customers can sign up here to receive notifications when new coffees are added to the site. The new marketplace complements Sustainable Harvest’s traditional trading model, which it will continue to offer to its current customers with different needs and market demands.
About Sustainable Harvest Coffee Importers
Sustainable Harvest is a specialty coffee importer whose mission is to improve the livelihoods of coffee-farming families around the globe through its Relationship Coffee Model. Since its founding in 1997, the company has partnered with over 200,000 smallholder farmers, helping them gain access to premium markets and increased incomes. It became the first B Corp-certified coffee importer in 2008. sustainableharvest.com
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