The world of coffee brands (and brands in general) are usually filled with happy mascots, constantly smiling frontmen, and saccharine do-gooders. But this huge gap between image and truth of real life. (Which incidentally, is also the root cause of most of the world’s problems). Bettr is a B-corp business committed to Bettr-ing our planet through coffee. It’s a tough, complex (and sometimes seemingly unachievable) mission, we wanted to create a brand world that reflected the world of social enterprises in all its messy honest imperfect glory.

Welcome to Bettr Coffee. 100% Delicious. 100% Sustainable. We created a narrative brand system that was based on telling all kinds of stories in every format possible. The kinds of stories not usually found on coffee bags, packaging, inside of a cup or a roll of tape. We filled Planet Bettr with characters who are 100% flawed, yet 100% relatable. Despite their many issues, they still try to be 100% Bettr. It’s how we tackle a jaded, disillusioned audience, making complex problems easy to understand and relatable. At Bettr, we believe nothing is ever 100% perfect but our choices and actions can always make the world 100% Bettr.

Our print materials are visually appealing and informative. We educate and inspire our customers while achieving our mission of making the world a better place.

Across our printed collaterals, we have utilised three character illustrations which represent the core causes which our brand is dedicated to, namely: Mental and Emotional Well-being, Inequality and Access, and Ethical Sourcing and Corporate Responsibility.

The vibrant sunshine colour symbolises hope and positivity while the dark brown colour symbolises coffee, which is the vehicle that enables us to do the impact work we do. We aim to create impact, not limited to just our marginalised communities, but through our branding as well.

We believe print materials are an important part of our overall branding strategy. They help us communicate our message to our target audience and build relationships with customers. Our designs tell stories that resonate with our audience, inspiring them to join us in creating a better future.

At Cat & Cloud we have a mission to inspire connection, by creating memorable experiences. This is something we seek to do with our guests every day, however it is a mission that applies internally as well. We seek to create a company where our team members or inspired to grow and learn new things, ultimately leaving them in a better place.

This is why we take pride in the physical things we create. Things like our company handbook, and our new training tool, the Cat & Cloud Passport. Both of these beautifully outline all the things a Team Member needs to know to get started and grow at Cat & Cloud. The intention behind them is for the experience to be one that is simple, and easy to understand. While also feeling beautiful and fun.

This is also the intention behind the other tools we create. Be it a sell sheet for our wholesale department, or a shelf talker in our cafes. These should all be simple items that inform the people reading them with just what they need to know. We are honored when anyone gives us some of their time, so we want to respect that opportunity, while also having some fun alone the way.

One of the values we have at Cat & Cloud is artistry, where we believe all the work we do has the chance to be a piece of art, be it pouring a latte, plating food, or even just a humble handbook.

Over the last 20 years, La Marzocco has dedicated its holiday present to celebrating the culture of coffee around the world through a coffee table book. In 2022 to celebrate the opening of Accademia del Caffe Espresso, La Marzocco focused the lens on coffee growing origins, roasting, and the coffee drinker. Creative direction by Chris Salierno, photography by Andrés Pardo Gòmez, Giancarlo Barzagli, and Michele Campagni.

This submission for Print Materials features our brand booklet that our designer made to debut at the SCA Expo in Portland this year. It’s an introduction into what Night Swim Coffee is all about, presented in a design-forward booklet. Our goal was to give some simple core values and ideals that Night Swim holds while honoring the commitment we’ve made to intentional and meaningful design. It’s printed on a textured matte paper with 9 pages, including a front and back cover.

Digital Version of Booklet:

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Parchment is a publication produced by Parlor Coffee highlighting the world behind your cup of coffee. It’s formatted like a newspaper, complete with articles, interviews, and photographs that shed light on the human stories behind the coffees we source and roast.

Parchment Volume 003, published in October 2023, takes us to the Santa Bárbara mountain in the company of our exporting partners at Beneficio San Vicente. For three generations, the Paz family has championed smallholder farmers in the region; their story, told through interviews with Fidel Paz and Benjamin Paz and an essay by Dillon Edwards, reminds us of both the challenges and the hope for specialty coffee in Honduras.

The Parchment Volume 003 broadsheet is available to order as part of our Santa Bárbara Set. Producer info cards with portraits by Rich Gilligan accompany each coffee. Volume 003 has been redesigned to rest neatly within our two- or four-pack shipping boxes for an elegant presentation alongside our eight-ounce retail boxes.

Direction and editing by Dillon Edwards, AJ Walzer, Stephanie Dana, and Daniel Levin-Becker. Photography by Rich Gilligan. Design and illustrations by Franklyn.

URL: https://parlorcoffee.com/pages/parchment

The coffee family tree gets a major overhaul in Royal Coffee’s new and improved genetic map of Arabica’s most famous global cultivars in a newly released infographic entitled World History and Geography of Arabica Cultivars. Take a tour through time and space in coffee plant types, in a new detailed infographic developed by Chris Kornman, author of Green Coffee: A Guide for Roasters and Buyers and the Director of Education for The Crown: Royal Coffee’s Lab & Tasting Room in Oakland, California. For the first time, coffee’s genetic evolution can be contextualized visually using both historical reference points and geographical data meticulously researched and cited in a companion article, also published on the Royal Coffee website.

“The story of Arabica’s journey from Ethiopia to where it’s grown today is far more complex than one infographic or essay can convey,” said Kornman. “But I hope this new World History of Arabica Coffee Cultivars can create traceable histories and geographies for the world’s most common variety groups.”

Project URL: https://royalcoffee.com/world-history-geography-of-arabica-coffee-cultivars/