London (March 1, 2022) – Today, Sage Appliances, the iconic global brand rooted in innovation and design that delivers award-winning coffee machines, announced the launch of an e-commerce platform that provides a new digital destination to explore, learn, purchase, and subscribe to the highest quality freshly roasted coffee from 20 curated speciality coffee roasters and counting.

Sage’s focus on providing its customers the best at-home speciality coffee experience now includes third wave coffee bean subscription. is designed to seamlessly complement its internationally renowned espresso and coffee product portfolio and provide an easy pathway and better access to the top tier speciality coffee roasters. The new platform, first to launch in the US and UK (with other markets to follow), is designed for consumer-facing discovery and education. All featured roasters represent a growing group of best-in-class, renowned, and emerging roasters. Key roaster partners in the UK at launch include Caravan Coffee Roasters Ltd, Assembly, Workshop, Ozone, Origin, Climpson & Sons, Notes, Redemption Roastery, Dear Green Limited.
“Part of our commitment to providing the best speciality coffee home experience is making sure we have the best roasters as partners on Sage understands that the finest in-home coffee experience on our award-winning machines requires quality, freshly roasted coffee as a fundamental part of the process. We are launching with 20 of the best speciality coffee roasters in the UK to deliver the freshest, highest quality beans coupled with the level of customer care and expertise our customers have come to expect from the Sage brand,” says Ziv Shalev, General Manager,

With, Sage aims to provide complete solutions to its customers with a total turnkey at-home coffee experience. The new website answers the very first question most have after buying a coffee machine, “Which beans do I use?” Part of the experience includes a personalized quiz to identify individual coffee preferences and tasting notes. With more than 75 coffee options and roast profiles available, the site ensures a variety of possibilities for the professional barista or those just getting comfortable making coffee. The platform offers dedicated expert advice, guidance on different roasts, and tips on how to bring out the best tasting coffee right from the first brew. The customer can also filter the coffee selection by a number of categories including roast preference, brew method, blend or single origin, certifications, or simply choose the Barista’s Choice journey to receive new and exciting beans with every delivery.

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sage machine

“Our customers are relying on the fact that we know the fundamentals for delivering a true speciality coffee experience at home and the launch of not only reinforces our promise to deliver on this, it also is a foundational step forward to becoming a more solution-orientated company,” said Jim Clayton, CEO, Sage. “By partnering with these outstanding roasters, we are able to support the speciality coffee community across America and the UK, the coffee farmers who supply them, and help our customers find the right beans for their taste and machine.”

When Lisa Lawson, Founder of Dear Green, was asked about her involvement with she said “We’re excited at Dear Green to be part of the initiative. So much work has gone into creating this subscription service which presents some of the best roasters to an audience who are already engaged with great coffee and great home espresso equipment.”

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About Sage Appliances
Over the past 90 years, Sage Appliances has grown to become an iconic global brand, delivering innovative kitchen appliances including award-winning home coffee machines, to over 70 countries around the globe. The company goes to market as the Sage® brand in the UK and Europe, and as the Breville® brand in the rest of the world. Sage enhances people’s lives through the delivery of brilliant innovation and thoughtful design based on deep consumer insights, empowering people to do things more impressively or easily than they’d thought possible in their own homes and ultimately, allowing them to Master Every Moment.

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