Whole Foods’ newest concept 365, a “millennial-geared spin-off offering quality at a lower price point” opened recently in the L.A.’s hip Silver Lake neighborhood. LAist writer Julia Wick got a chance to preview the new grocery extravaganza, and the world is a better place for it. Her article is pitch-perfect, going aisle by aisle to lay waste to the organic Mega Lo Mart’s hopes of capturing the hearts and pocketbooks of the young and well-to-do.
She’s gets it:
In “Veg Valley,” all the vegetables are the right color:
And then there’s this dumb anagram:
David Chang was there, and looked real sad:
And Wick found coffee, too:
I’ve read this article maybe 10 times already, and I’m going to read it again in full here, as you should. Bravo, Julia Wick. You’re not the food journalist a mega corporate retooling needs, but you’re the one it deserves.
Zac Cadwalader is the news editor at Sprudge Media Network.
*all photos by Julia Wick