Good water is a key component coffee making. Coffee is 98% water after all. In order to get the best out of your brew, you need clean, high quality water. And while we in consuming countries obsess over specific TDSs, access to clean water is rarely much of a concern. (It is sad that in the United States we have to include  that “rarely” qualifier, but we do.) The same can’t be said for many communities in coffee producing regions, where folks will have to walk long distances, often miles, in order to attain such a vital necessity.

Enter Project Waterfall, the Allegra Group’s non-profit working toward getting easier access to water to communities working on coffee farms. And for World Water Day—Wednesday, March 22nd—Project Waterfall is organizing the Big Water Walk, where folks will raise money to get clean water to communities by walking along the Thames River in London.

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The mission of the Big Water Walk is twofold: to bring awareness to the situation many growing communities find themselves in as well as raise money to help them gain easier access to clean water. There are two ways to take part in the Big Water Walk. If you are in the London area, you can sign up with Project Waterfall, selecting if you will be doing the 5k, 10k, or 15k route, “carrying as much weight as possible.” Then, using donation platform JustGiving, you’ll try to raise a goal of £100 to be donated to Project Waterfall. (They have a list of tips and tricks to help you reach your goal.)

For those outside London, all you need to do is design your own path and use the same JustGive platform to raise funds. Registration for the London even cost £15 and includes a bunch of gear. Outside of London, it’s free to sign up (no gear though). Both can be done at Project Waterfall.

For more information, to sign up, or to learn how your coffee business can get involved, visit Project Waterfall’s official website.

Zac Cadwalader is the managing editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.