ROGERS, Ark. (October 10, 2022) – Onyx Coffee Lab, headquartered in Rogers, Ark., announced the launch of a new blend to celebrate its 10th anniversary. Echelon is available for purchase here.

Founded by Jon and Andrea Allen in 2012 as one small cafe, the homegrown brand is now an established leader in specialty coffee, with a vast network of partnerships and global e-commerce reach.

“We are humbled and energized by Onyx’s growth over the past 10 years,” Jon Allen said. “We wanted to celebrate with a specialty blend on top of our other anniversary products to emphasize how our mission of coffee for coffee people is still our core identity.”

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Looking back over the brand’s history of products, the Onyx team identified Colombia Tio Conejo Gesha Honey and Ethiopia Worka Chelbesa as standout coffees. The new Onyx 10th Anniversary Coffee represents a 50/50 blend of the two. The honey-processed Gesha coffee brings elegant florals and a ripe sweetness, while the washed Ethiopian heirloom variety brings a tight sweetness and tart acidity. This unique coffee blend is elevated in concept and practice, simultaneously accessible and refined.

Onyx created the blend as a thank-you to its customers and a celebration of its achievements.

“Our success is really owed to our incredible team of experts, from conception to the final product,” said Andrea. “Creating together and serving together has made Onyx the most-awarded independent coffee roaster in the country.”

The brand is frequently named among the best roasters in the country, and it has an outstanding track-record for brewing and barista championships. Onyx staff and leadership have placed top-five in the US Barista Championship each of the past seven years and top-five in the US Brewers Cup Championship five of the past six years. For 2022, the US Brewers Cup Champion and the US Barista Champ are both on the Onyx team.

Onyx also has received national and international acclaim tied to its elevated design aesthetic, its sustainable practices, and its commitment to transparency in pricing and other facets of the coffee business.

All of this is accomplished through the strong standards Onyx has established for quality, transparency and sustainability, which sets it even further apart from competitors in the industry.

The brand’s leadership team has its sights set on more growth in the next 10 years, all built on a culture of excellence. The mantra “Never Settle for Good Enough” is behind each and every part of the business, from its sustainable production and sourcing, to its leadership development, designs and service. Visit to learn more.

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