Norwegian roasting company Solberg & Hansen is releasing a special edition coffee called “Rainbow Coffee” in support of the Principle 6 campaign launched in conjunction with the Olympic Games in Sochi.
The Principle 6 Campaign is supported by a growing number of Olympic athletes. The organization’s website describes itself as “a campaign inspired by the values of the Olympic charter, as a way for athletes, spectators and global supporters to celebrate the Olympic principle of non-discrimination and speak out against Russia’s anti-gay law before the 2014 Winter Olympics in Sochi.”
The Principle 6 organization explains, “In Russia, you can be fined or arrested for speaking out publicly about gay, lesbian, bi or trans- issues. The Principle 6 campaign uses the language of the Olympic Charter to allow athletes and fans to speak out against this discrimination during the Sochi Games without violating Russian anti-gay laws or violating the Olympic ban on political speech.”
S&H employee Andre Munkvold (pictured above) published this picture via Instagram:
“Rainbow Coffee” is a naturally processed Red Bourbon from Finca Santa Rita in El Salvador, with strawberry aromatics, a full body, and notes of chocolate n’ orange, with a sweet aftertaste. Sounds delightful. More information from S&H:
Their sentiment echoes that of some prominent sponsors of the U.S. Olympic Committee who have spoken out against Russian anti-gay laws, including AT&T, DeVry University, Chobani, and Google. On February 6th, Google’s splash page was a rainbow version of their logo, with the principle 6 excerpt from the “Olympic Charter”:
“Rainbow Coffee” will be available worldwide from Kaffemegleren.