Norwegian roasting company Solberg & Hansen is releasing a special edition coffee called “Rainbow Coffee” in support of the Principle 6 campaign launched in conjunction with the Olympic Games in Sochi.

The Principle 6 Campaign is supported by a growing number of Olympic athletes. The organization’s website describes itself as “a campaign inspired by the values of the Olympic charter, as a way for athletes, spectators and global supporters to celebrate the Olympic principle of non-discrimination and speak out against Russia’s anti-gay law before the 2014 Winter Olympics in Sochi.”

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The Principle 6 organization explains, “In Russia, you can be fined or arrested for speaking out publicly about gay, lesbian, bi or trans- issues. The Principle 6 campaign uses the language of the Olympic Charter to allow athletes and fans to speak out against this discrimination during the Sochi Games without violating Russian anti-gay laws or violating the Olympic ban on political speech.”

S&H employee Andre Munkvold (pictured above) published this picture via Instagram:


“Rainbow Coffee” is a naturally processed Red Bourbon from Finca Santa Rita in El Salvador, with strawberry aromatics, a full body, and notes of chocolate n’ orange, with a sweet aftertaste. Sounds delightful. More information from S&H:

Rainbow Coffee made by Solberg & Hansen to support the Principle 6 campaign launched in conjunction with the Olympic Games in Sochi 2014. This product wishes to celebrate the values of the Olympic charter that states: “Any form of discrimination with regard to a country or a person on grounds of race, religion, politics, gender or otherwise is incompatible with belonging to the Olympic Movement.” We wish to stand in solidarity with all Olympians and to speak out against violence and discrimination.

Their sentiment echoes that of some prominent sponsors of the U.S. Olympic Committee who have spoken out against Russian anti-gay laws, including AT&T, DeVry University, Chobani, and Google. On February 6th, Google’s splash page was a rainbow version of their logo, with the principle 6 excerpt from the “Olympic Charter”:

“The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.”

“Rainbow Coffee” will be available worldwide from Kaffemegleren.

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